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EXHIBITION PREVIEW
EXHIBITION
new subision2
new subision18
EXHIBITION
1/18
OOH
We will advertise the exhibition through a series of moving image OOH digital screens showing the stark juxtaposition of the artefacts in question in their original home and then their new home within the British Museum. This will be done by pre filmed video recordings of the two locations.
MUSEUM GIFT SHOP
The British Museum will ‘sell’ miniature duplicates of the pilfered artefacts, with the intent of the public stealing the artefacts similar to the Museum itself.
The gift box / packaging of each item will be in the form of a shipping container, with each artefact having a specific postage label depending on where the item came from.
MUSEUM BRANDING
SOCIAL MEDIA
Brit(ish) will takeover social media platforms by requiring visitors to answer a series of captchas, none of which will work.
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